Business news is a broad category of information that covers a wide range of topics from industry awards to promotions to new hires. To be a successful writer of business news, you need to choose a topic that is relevant to your audience and present it in a way that engages them on an emotional level.
Research the topic thoroughly and get a feel for what your readers are looking for. This will help you to craft your headline, outline your article and provide relevant details throughout.
Your lead statement is one sentence that tells your audience what the rest of your article will be about and why it is important to read it. This is similar to a thesis statement, and it should give your reader all the information they need to decide if they want to read the rest of the article or not.
Whether you are writing a newspaper, magazine, blog or website article, start with your lead statement. This is the first thing your audience will see, and it should be a compelling and interesting piece of writing.
The best way to write your lead statement is by using a list of facts that are relevant to the story. These facts can include statistics, background information, key players and more. You should also be able to describe how these facts contribute to the news story.
Gather as many of these facts as you can, then write them down in a bulleted list to keep the story focused and concise. This will also make it easier to proofread for accuracy and consistency in your work.
You should always have a fact sheet when writing a business news article to ensure that you don’t miss any important information or leave out anything critical. You should also note down any quotes that are relevant to your article.
Use quotes from authoritative sources, such as one of your executives or experts in the field. This will help your news article stand out from the crowd and add a personal touch to it.
Quotes can be added as you are writing or at a later stage. You can also ask your sources for additional insights and opinions that you can then incorporate into your article.
Identifying potential sources for your articles can be challenging, but it is worth it in the end. It will give you a wide variety of perspectives on your topic and increase your chances of success in getting published.
Interviews can also be a great way to find sources, but it can be challenging to arrange an interview that is both timely and meaningful. Rather than trying to find someone who is available on short notice, it’s better to contact people a bit ahead of time and schedule an interview with them.
Create a journalist database that includes the journalists who you want to pitch to. This can be done by following their social media profiles or creating a simple spreadsheet that lists their contact details and any other information you might need to know about them.