When writing an article about entertaiment, it is important to have a clear understanding of what you are discussing. You will need to speak with experts in the field and use research to back up your claims. This is especially important for hard news or celebrity stories. If you are reviewing a new work, it is helpful to compare it to other works by the same author, director or creator. This allows the reader to see how the new piece fits into a larger scheme and can help create an emotional connection with the work.
In addition, using humor and wit can make your writing more entertaining. Try to incorporate situational humor that your audience can relate to. Another way to engage the audience is by painting pictures with your words. This means being descriptive and giving the reader a sense of what they are seeing, hearing, smelling or tasting.